Monthly subscription boxes began popping up in 2010 after Birchbox—one of the first and now most recognizable boxes—started …
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The Estée Lauder Companies, the global leader in prestige beauty, is growing and evolving at lightspeed based, in …
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During Content+ 2015, Gordon Locke, senior vice president and chief development officer at Pace, hosted a panel featuring …
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Learn what marketing technique Vans uses to remain relevant with youth culture.
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Yvon Chounard, a man trying not to leave a big footprint on the earth, already has—in the most …
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Quick question. You’re in the grocery store cereal aisle, faced with a decision: Pick the household name-brand flakes …
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In this column we review content marketing programs by having our “drivers” consume content and evaluate its effectiveness …
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From a very early age, there were plenty of outward signs that Ketna Patel was destined to become …
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As a professor at one of America’s top public universities, I’m surrounded by students who represent the “millennial …
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Welcome to Content Minus, an offbeat look at the trends and topics traversing the world of marketing. This …
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