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Category Archive: Emerging Technology


November 18, 2021

Conversion Storytelling: What Is It, and Why Should You Care?

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The pressure is on. Now more than ever, marketers are under the intense pressure to drive growth for …
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Nicole Martin Creativity, Emerging Technology
February 10, 2021

Marketing Effectiveness vs. Efficiency, Part II: A 3-Step Guide for the Marketing Leader in Pursuit of Growth

people working together across the organization to promote growth
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In the first part of this two-part series on marketing effectiveness and efficiency, we explored where short-term performance-only …
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Lori Beal Emerging Technology
January 13, 2021

Marketing Effectiveness vs. Efficiency, Part I: What Is the Best Path to Growth?

Marketing professionals deciphering analytics to help them determine the impacts of effective and efficient marketing strategies
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Over the past few years, growth has become the leading priority for CMOs and senior marketing executives. In …
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Lori Beal Emerging Technology
November 21, 2018

Table Stakes: What I Learned at the Skift Table Conference

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Here are some takeaways from the Skift Table Conference about the future of the food and beverage industry. …
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Sarita Dan Emerging Technology
June 26, 2018

Creativity and Technology Are No Longer Separate

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The digital marketing landscape is full of brands that think creativity and technology are separate considerations. But the …
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Nicole Martin Creativity, Emerging Technology
April 24, 2018

Smart Data: The Building Blocks for Smart Brands

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The future is here. Robots are walking, houses are talking and some of the largest companies in the …
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Emily Rhodes Emerging Technology
November 29, 2017

Shoes That Order Pizza: Physical & Digital Integration

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People used to fear technology “taking over.” But now most of us are never far from our cell …
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Cortney Phillips Meriwether Emerging Technology
April 6, 2017

What Marketers Can Learn From the Evolution of Snap, Inc.

snap-inc
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The social media industry is dominated by big players and big profits. Yet the photo-sharing app Snapchat has …
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Cortney Phillips Meriwether Emerging Technology
December 14, 2016

What’s Next and What’s Not: Internet of Things

Internet-of-Things
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The Internet of Things (IoT) is the newest technological frontier and it has a lot of potential for …
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Jillian Smith Emerging Technology
March 3, 2016

Augmented Reality: Altering the Future of Marketing

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Find out how augmented reality will influence the future of marketing and whether or not your brand should be looking into this new technology.
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Cortney Phillips Meriwether Emerging Technology

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