Samantha is a creative and data-driven marketing professional, who has a passion for research and using analytics to tell stories with a unique point of view. She brings 10 years of marketing experience to the Pace team with expertise across a range of functions including overall strategic planning, email marketing, social media strategy, analytics and client relationship building. In her current role as marketing research analyst, Samantha delivers in-depth research and insights that are used to build successful audience strategies across multiple platforms. She is an integral part of the Pace team, working across multiple departments with various clients including Southwest Airlines, Four Seasons and Wells Fargo as well as Pace’s marketing team.