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Lori Beal

Lori is passionate, entrepreneurial, scrappy, and has a relentless focus on making things happen. She has a deep understanding of the evolving marketing landscape and is able to deliver results-oriented marketing solutions that have transformed business across an array of industries. Prior to joining Pace, Lori worked for a number of top-tier agencies including DDB Chicago, Mullen Lowe, and most recently Wunderman Thompson and J. Walter Thompson Worldwide in New York. Lori offers a unique skillset with expertise across employer branding, consumer branding and performance marketing. She has served a range of clients including PepsiCo, KPMG, Bayer, UnitedHealthcare, Delaware North, BlackRock, Qualcomm, The Home Depot and Comcast. After commuting for 10 years to New York, Lori is happy to be home again in North Carolina with her family. You will often find her on the baseball field watching her son play, or the volleyball court watching her daughter play. But her favorite past-time is challenging her husband on the golf course; he has yet to win.


January 13, 2021

Marketing Effectiveness vs. Efficiency, Part I: What Is the Best Path to Growth?

Marketing professionals deciphering analytics to help them determine the impacts of effective and efficient marketing strategies
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Over the past few years, growth has become the leading priority for CMOs and senior marketing executives. In …
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Lori Beal Emerging Technology
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