Clay Zeigler has been writing and editing for print and online publications for more than 30 years. His journalism career included stops at six newspapers; and his stories helped prevent a billion-dollar boondoggle and run a shady businessman out of town. As a reporter, Clay got to go inside steel mills, under Walt Disney World, and around with the owner of the New York Yankees. As an editor, he took a local paper to national prominence and directed several organizational transformations. During his nearly 15 years at The Dallas Morning News, Clay coordinated ongoing coverage, handled all manner of breaking news, and initiated special projects. Coverage he oversaw played a role in the closure of a lead smelter operating in a now-bustling suburb. For three years, Clay led content creation at Idea Grove, a fast-growing marketing and public relations firm. During his tenure there the number of clients doubled, headcount tripled, and revenues increased fivefold.