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November 18, 2021

Conversion Storytelling: What Is It, and Why Should You Care?

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The pressure is on. Now more than ever, marketers are under the intense pressure to drive growth for …
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Nicole Martin Creativity, Emerging Technology
March 4, 2021

It’s Here: A New Era of Emotional, Purpose-Driven Storytelling

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Last month, I had the opportunity to chat about storytelling with Rebecca Scott, host of the Humans, Now …
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Gordon Locke Creativity
February 10, 2021

Marketing Effectiveness vs. Efficiency, Part II: A 3-Step Guide for the Marketing Leader in Pursuit of Growth

people working together across the organization to promote growth
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In the first part of this two-part series on marketing effectiveness and efficiency, we explored where short-term performance-only …
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Lori Beal Emerging Technology
January 13, 2021

Marketing Effectiveness vs. Efficiency, Part I: What Is the Best Path to Growth?

Marketing professionals deciphering analytics to help them determine the impacts of effective and efficient marketing strategies
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Over the past few years, growth has become the leading priority for CMOs and senior marketing executives. In …
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Lori Beal Emerging Technology
December 10, 2020

Letting Crisis Fuel Your Creativity

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Five years ago, we had the opportunity to speak to Ketna Patel, a U.K.-based mixed-media artist, about how …
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Samantha Absher Creativity
May 4, 2020

Empathetic Marketing in Times of Crisis: Messaging Strategies to Get Through the COVID-19 Pandemic

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“Only when the tide goes out do you discover who’s been swimming naked.” – Warren Buffet In times …
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Sarita Dan Creativity
July 25, 2019

Content+ 2019: Through a New Marketer’s Eyes

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The goal of Content+ 2019 was to reenergize marketing leaders and storytellers, and it was a huge success—I …
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MaryAnn Lang Short Stories
July 25, 2019

Content+: Thoughts from a Seasoned Marketer

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After attending more conferences than I could count at this point in my career, I am thrilled to …
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Anne Elwell Short Stories
November 21, 2018

Table Stakes: What I Learned at the Skift Table Conference

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Here are some takeaways from the Skift Table Conference about the future of the food and beverage industry. …
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Sarita Dan Emerging Technology
June 26, 2018

Creativity and Technology Are No Longer Separate

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The digital marketing landscape is full of brands that think creativity and technology are separate considerations. But the …
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Nicole Martin Creativity, Emerging Technology

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